Effective Date: 04/25/2025
Welcome to poweroffgrid.com (“we,” “our,” “us”). We are committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, and protect information about visitors to our website.
Please note: poweroffgrid.com is part of GrowthForce Group.
1. Information We Collect
We may collect the following types of information when you interact with our website:
- Personal Information You Provide Voluntarily:
- Your email address when signing up for our newsletter
- Your name (optional), used for personalization
- Automatically Collected Information:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent
- Clicks, interactions, and other engagement metrics
This information is collected via cookies, the Facebook Pixel, and Matomo Analytics.
2. How We Use Your Information
We use your information for the following purposes:
- Newsletter Communication:
To send newsletters, updates, promotions, and educational content related to our website. - Personalization:
To customize email communications based on your preferences. - Analytics and Performance Monitoring:
To understand how users interact with our website, diagnose performance issues, and improve our content and services. - Advertising and Retargeting:
Through Facebook Pixel, we serve relevant advertisements on Facebook and Instagram based on your interactions with our website. - Audience Building for Advertising:
We may use email addresses provided through newsletter signups to create custom and lookalike audiences for targeted advertising on platforms such as Facebook and Instagram.
This allows us to reach people with similar interests and behaviors to our existing subscribers.
3. Tracking Technologies We Use
We use the following tools to collect and analyze information:
- Matomo Analytics
Matomo is an open-source, privacy-friendly analytics platform hosted on our own server. It helps us track and analyze visitor behavior without transferring data to third parties. - Facebook Pixel
The Facebook Pixel is a piece of code that allows us to measure the effectiveness of our Facebook advertising campaigns and deliver personalized ads to our audience on Facebook and Instagram.
Information collected through these tools may include user interactions, page views, IP addresses (anonymized where required), and technical device information.
4. Sharing of Information
We do not sell, rent, or share your personal information with third parties for commercial purposes.
However, limited information collected via the Facebook Pixel and newsletter subscriptions (email addresses) may be shared with Meta Platforms, Inc. (Facebook) for the purposes of creating advertising audiences and measuring ad effectiveness.
This data is processed according to Facebook’s Data Policy.
You can manage your ad preferences directly through your Facebook account:
https://www.facebook.com/adpreferences/ad_settings
5. Cookies and Consent
When you first visit our site, you are presented with a cookie consent banner.
You can:
- Accept or decline marketing and analytics cookies
- Withdraw your consent at any time
- Adjust your cookie preferences through the banner or browser settings
For detailed information about our cookies, please refer to our [Cookie Policy].
6. Your Rights
Depending on your location (such as the European Economic Area or California), you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict the processing of your data
- Withdraw consent for data processing at any time
- Request a copy of your data in a portable format
- File a complaint with a data protection authority
To exercise any of these rights, please contact us via our Contact Page.
California residents may also have additional rights under the California Consumer Privacy Act (CCPA), including the right to opt out of the sale or sharing of personal information (which we do not perform).
7. Data Security
We take appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, destruction, or alteration.
Our website uses SSL encryption, firewall protection, and secure storage for any personal data we collect.
8. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised “Effective Date.” If the changes are significant, we will notify you via email if you have subscribed to our communications.
9. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please reach out to us through our Contact Page.